As of 24 o 'clock, November 11, 2020, HOdo Group's "Double Eleven" all-channel sales reached 1.163 billion yuan, which displayed a year-on-year growth of 26%, including a year-on-year growth of 19% online sales. During the "Double Eleven," the all-channel sales of HOdo Home Company reached 320 million yuan, creating an average of 1,339 pieces of HOdo soft underwear sold every minute. HOdo Gardening ranked third in green plants category sales on JD platform on "Double Eleven"...

HOdo Home Company is preparing for "Double Eleven"

Although the COVID has brought a particular impact to the consumer retail business this year, HOdo Group is looking for opportunities in the crisis by seizing the digital economy, domestic market and other opportunities. HOdo Group can understand and satisfy consumers through big data insight, constantly launch explosive products, win consumers, and show the strength and value of the brand.

Marketing evolution and upgrade bring an all-channel harvest

Taking advantage of its brands of HOdo Men's wear, HOdo Home, HOdo Children's Clothing, HOdo Home textile and more than 3,000 stores worldwide, based on big data inventory, HOdo actively develops online marketing channels. This year, HOdo vigorously promotes the construction of HOdo mini-programs and YouShop, accomplished the online transformation of offline stores, and constantly attracts new users through private traffic. The sector has achieved a huge year-on-year growth of 700%. HOdo also performs accurate layout on mainstream e-commerce platforms through platform data analysis, horizontal comparison, and explosive hot spot prediction.

The picture illustrates HOdo Home live-streaming for the "Double Eleven."

Live broadcasting is also the highlight of HOdo's continuous improvement in recent years. It is reported that HOdo Home Company's revenue growth of 80 million yuan this year is 50% from the income of live broadcasting goods; In the "Double Eleven" warm-up period, HOdo men's wear through several small programs live, completed more than 22 million yuan of sales...... During this year's "Double 11" panic buying period, the Group's brands live broadcast for 24 hours a day on multiple platforms to provide consumers with the most targeted product interpretation.

Product Innovation to Grasp the Pulse of the Big Market

HOdo Home Textile prepares for the "Double Eleven" event

This year, HOdo's companies accurately grasp the market dynamics, frequently push explosive products, triggering a buying boom: HOdo's home soft underwear has been hot sales of more than 100 million pieces; HOdo men's clothing launched warm velvet shirts, which sales accounted for more than 50%; Home textile company developed new latex pillow products, and achieved offline sales growth of 36.2%; The patent technology of sandwich structure is adopted by the Chollima anti-puncture tires introduced by General Motors, which makes the tire have the special function of self-repair. It is truly "not afraid of sticking 100 nails"...... Keeping pace with The Times, user-centred differentiated products are the inexhaustible driving force for the rapid development of HOdo.

Insiders point out that HOdo's "Double Eleven" remarkable achievements are closely related to the continuous promotion of "Intelligent HOdo" construction. On the basis of ensuring the quality of goods and services, the Group has accelerated the O2O construction process and continuously promoted the evolution and upgrade. In the future, HOdo Group will continue to promote the Internet construction of 5G+ textile and apparel industry, make use of the platform of Yangtze River Delta Smart Retail Service Industry Chain Alliance to enable sales and manufacturing, further optimize and improve the level of enterprise operation, drive the digital transformation of the industry, and reflect the "strength" of the Group.

HOdo shirt intelligent production workshop